In the world of al-Jazeera, global protest and mass democracy, building relationships with overseas publics can be as important as talking to governments. The report sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in academia and communications - from Harvard academic Joseph Nye to Downing Street spokesman Alistair Campbell.
"First-rate. An extraordinarily important book" Joseph Nye